6 Weeks to Rewire Your Mind, Rebuild Your Body
and Rise as the Man You Were Born to Be.
Transform from weak and overwhelmed to strong, disciplined, and purpose-driven. Master your body, mind, and the dream of true fatherhood with step-by-step guidance, real accountability, and a community that will push you to succeed.
"Whether you’re a dad, want to be one, or lead others like one—this is your path to becoming the man you’re meant to be"
PRODUCTIVE LIFESTYLE
Own your mornings, crush your days, and dominate your nights—learn exactly how the ALPHADAD eats, moves, and thinks to be at the top of his game.
EXPERIENCE
17 years of real, raw experience distilled into 6 weeks—no fluff, no gimmicks—just the proven strategies that will truly change your life.
Effective
Master your body, mindset, and purpose—build lasting strength, discipline, and focus while staying true to your role as a man, father, and leader.
You will learn how to EAT. You will learn how to MOVE. And most of all you will learn how to THINK.
FOR THE REST OF YOUR LIFE. Are you ready to feel powerful?
The 3 Pillars
Movement
No weights, no machines, no annoying workouts. Simple and energizing movements that will make your body feel strong and powerful for the first time in a long time
Nutrition
No diets, no counting calories, no cutting out the foods you love. Fun and realistic eating habits that actually make you excited for your next meal while getting your body feeling leaner and sexier.
Mindset
It all begins in the mind. Out with the negative mindset and in with the positive wisdom of life.
Welcome to ALPHADAD
We’re Here to Make Men Men Again.
ALPHADAD is a 6 week program that will take a man who either is a dad or wants to be a real dad and will unleash the best damn version of himself he’s ever dreamed of being. During your 6 week experience, you will learn:
Welcome to ALPHADAD
- How to build an unwavering mindset that no longer gives into the demons of life
- Deep meditations that resonate through your bones
- Easy, simple, testosterone boosting full body exercises - without a gym, any weights or machines
- Practical nutrition advice that actually makes you excited to get up in the morning
- Daily mind and body hacks that make living healthy freakin awesome!
- Everyday examples of how to apply everything you learn to real, every day life.
- Wait till you hear about the community…
What You’ll Get From Alphadad
- Unshakable Mental Strength – No more excuses, no more giving in.
- Endless Energy – Wake up ready to attack the day.
- A Strong, Athletic Body – No gym, no nonsense—just results.
- Deep Calm & Control – Master your mind, master your life.
- Unstoppable Confidence – Walk tall, own every room you enter.
- A Brotherhood That Pushes You – Never do it alone again.
- A Life That Feels Amazing – Move better, eat better, live better.
Our Vision
To empower men to lead stronger, healthier, and more fulfilled lives, creating a positive effect on themselves, their families and the world around them.
Our Mission
To deliver an easy, realistic, sustainable, holistic program that integrates fitness, nutrition, and mindset training, while building a lifelong brotherhood, fostering long-term growth - FOREVER
Choose your program
TAKE CONTROL OF YOUR LIFE
100% MONEY BACK GUARANTEE!!
If you’re not completely satisfied with your results and your new lifestyle after completing the course, you will receive all that’s right ALL of your money back! (So far, not one buyer’s life hasn’t been changed to date)
UPROAR Monthly Program
(Coming soon)
The Alphadad Brotherhood
Real Connection
Talk openly, ask questions, post and share wins with guys who understand and are living the journey.
Stronger Together
Find motivation, encouragement, and accountability in a private group that encourages and lifts each other up.
Shared Growth
Laugh, learn, and celebrate life’s victories—big or small—with your brothers.
Guided by Experience
Lean on alumni and expert coaches who’ve been where you are and know the way forward.
No Distractions
This is a private community that is not lost in any social media platforms. A safe place to grow and chill with the guys, without being consumed by the social media abyss.
This is more than a community. It’s a brotherhood built on trust, growth, and the drive to live stronger, better lives— for the long term.
Meet Jon Shetrit
Your Transformation Coach
I was the fat kid. The one who sat out in gym class, made himself small in the room, and laughed off the pain like it didn’t matter. It mattered. I just didn’t know what to do about it.
By my twenties, I wasn’t just out of shape—I was weak. Physically. Mentally. Spiritually. I tried running for one minute to catch a train. It took me 45 to breathe again. That was my wake-up call. I wasn’t living. I was decaying.
So I changed. And not in some slow, gentle, “just do your best” kind of way. I burned the excuses to the ground. I ripped out the weakness by its roots. I taught myself discipline, studied everything—fitness, nutrition, mindset, psychology—because I wasn’t just trying to lose weight. I was trying to become someone new. Someone my wife and kids could look at with pride.
Yeah—kids. A lot of them. I got engaged at 18, married a week after my 19th birthday, and became a father at 20. While other guys my age were still figuring themselves out, I had a wife to provide for and a baby looking up at me, expecting me to be a man. But I wasn’t one—not yet. I had to build him from the ground up.
And I did. I went from soft, lost, and undisciplined to strong, clear, and unstoppable. I built a body that wouldn’t break, a mind that wouldn’t quit, and a life I could be proud of. And along the way, people noticed.
One by one, men started coming to me—friends, strangers, guys drowning in the same cycle of weakness I had escaped. They wanted out. They wanted to feel strong, not just in their bodies, but in their bones.
So I made it my mission to show them how.
For 17 years, I’ve been training men to reclaim their power—not by chance, but by choice. I’ve built gyms, coached thousands, and watched guys transform before my eyes. Not just in the way they look, but in how they carry themselves. Strong. Confident. Present.
Because that’s the real work. Not just getting fit, but becoming a man who leads. A man who shows up for his wife, his kids, his people. A man who owns his life.
I built ALPHADAD for men who refuse to stay weak. For the guys who know they were meant for more but don’t know where to start.
If that’s you, Let’s Get to Work.
Our Testimonials
What They Says
For Clients
What will you learn? Oh, I'm glad you asked!
Alphadad’s go-to-market strategy is designed to build brand awareness, drive customer acquisition, and establish a strong presence in the men’s wellness space:
Recruiting Top-Tier Professionals: We’ll partner with expert nutritionists, fitness trainers, meditation coaches, and therapists to ensure high-quality program delivery and enhance credibility.
Leveraging Alumni as Mentors: Alphadad alumni will serve as mentors, inspiring new participants by sharing their transformation stories and offering guidance and motivation.
Social Media Marketing: A robust content strategy featuring daily posts, reels, and targeted ads will highlight success stories, educational content, and program benefits to engage a broad audience.
Influencer Partnerships: Collaborations with influencers and content creators in the fitness and wellness space will expand reach, increase credibility, and attract new customers through affiliate marketing.
High-Quality Production: Investing in professionally produced content, including videos and social media campaigns, to deliver an engaging and polished user experience that resonates with potential customers.
Interactive Platform: We’ll create a seamless online experience with easy program access, live coaching, and interactive features that encourage participant engagement and community building.
Email Marketing and Lead Nurturing: Through personalized email campaigns, we will keep potential customers engaged, offering valuable content, tips, and exclusive offers to drive conversions.
Strategic Partnerships: We will build relationships with wellness brands, businesses, and organizations to enhance visibility and expand our customer base.
This comprehensive strategy will position Alphadad for long-term success by effectively reaching and engaging our target audience, fostering customer loyalty, and scaling the business rapidly.