Take control
of your life.
This Is Where Boys End. And Men Begin.
Whether you’re already a dad, dream to one day be one, or lead others like one—this is your path to becoming the man you’re meant to be
PRODUCTIVE LIFESTYLE
Own your mornings, crush your days, and dominate your nights—learn exactly how the ALPHADAD eats, moves, and thinks to be at the top of his game.
EXPERIENCE
17 years of real, raw experience distilled into 6 weeks—no fluff, no gimmicks—just the proven strategies that will truly change your life.
Effective
Master your body, mindset, and purpose—build lasting strength, discipline, and focus while staying true to your role as a man, father, and leader.
You will learn how to EAT.
You will learn how to MOVE.
And most of all you will learn how to THINK.
FOR THE REST OF YOUR LIFE.
Are you ready to feel powerful?
6 weeks to
take back your life
Rewire your mind. Rebuild your body. Rise as the man you were born to be. Join a system built for men that gives you structure, accountability, and the brotherhood to transform for good.
THE THREE PILLARS OF
ALPHADAD
MOVEMENT
No weights. No machines. No annoying workouts. Simple and energizing movements that will make your body feel strong and powerful for the first time in a long time.
NUTRITION
MINDSET
Welcome To
We're Here To Make Men
Men Again.
ALPHADAD is a 6-week program for the man who’s already a dad —or dreams of becoming a legendary one. It’s designed to unleash the strongest, most grounded version of yourself you’ve ever imagined. During your 6-week journey, you’ll learn:
A Total Recalibration
An Unwavering Mindset
Practical methods to building a resilient and postive mind.
Testosterone Boosting Exercises
Easy simple full body moves without a gym, any weights or machines.
Mind and Body Hacks
Daily tools that make living healthy freakin awesome!
Practical Nutrition
Advice that actually makes you excited to get up in the morning.
Deep Meditations
Guided reflections that resonate through your bones.
Real Application
Everyday examples of how to apply it all to your life.
and a community that won't ever let you down...
What You’ll Get From Alphadad
Unshakable Mental Strength
No more excuses, no more giving in.
Endless Energy
Wake up ready to attack the day.
A Strong, Athletic Body
No gym, no nonsense—just results.
Deep Calm & Control
Master your mind, master your life.
Unstoppable Confidence
Walk tall, own every room you enter.
A Brotherhood That Pushes You
Never do it alone again.
and a life that feels amazing - move better, eat better, live better.
The Alphadad Brotherhood
Real Connection
Talk openly, ask questions, post and share wins with guys who understand and are living the journey.
Stronger Together
Find motivation, encouragement, and accountability in a private group that encourages and lifts each other up.
Shared Growth
Laugh, learn, and celebrate life’s victories—big or small—with your brothers.
Guided by Experience
Lean on alumni and expert coaches who’ve been where you are and know the way forward.
No Distractions
This is a private community that is not lost in any social media platforms. A safe place to grow and chill with the guys, without being consumed by the social media abyss.
THIS IS MORE THAN A COMMUNITY
This is more than a community. It’s a brotherhood built on trust, growth, and the drive to live stronger, better lives— for the long term.
Our Vision
To empower men to lead stronger, healthier, and more fulfilled lives, creating a positive effect on themselves, their families and the world around them.
Our Mission
To deliver an easy, realistic, sustainable, holistic program that integrates fitness, nutrition, and mindset training, while building a lifelong brotherhood, fostering long-term growth - FOREVER
MEET YOUR TRANSFORMATION COACH
JON SHETRIT
I didn’t become a man in a workshop or on a yoga mat. I became one in the fire—where responsibility outweighs excuses and there’s no one coming to save you.
By 20, I was married with a baby. By 27, I had seven kids, no money, and no roadmap—just grit. We flew overseas with no plan, no home, and no backup. Just conviction.
But before all that, I was the fat kid. Obese. Broken. Ashamed. I battled an eating disorder, hid in clothes two sizes too big, and gasped for air after 60 seconds of running. So I rebuilt—lost 100 pounds with zero shortcuts. I didn’t want a beach body. I wanted armor.
Since then, I’ve built businesses, led retreats, trained Marines, worked in medicine, and built men from the inside out. ALPHADAD was born for one reason: to forge fathers into leaders.
Choose Your Program
LVL 1
LVL 2
Testimonials
FAQ
You can.
Just like you can Google “how to be a man,” “how to save a marriage,” or “how to stop feeling like a ghost in your own home.
But let’s be honest: If free YouTube advice was enough—you wouldn’t be here.
Because YouTube won’t see when you break.
It won’t text you when you miss your word.
It won’t hear your kid’s voice when he says, “Where’s Dad?”
It won’t hold you when you want to quit—again.
This isn’t content.
It’s accountability. It’s pressure. It’s a system built to change you.
If you’re new to building discipline in your body, mind, or habits—start with Program 1. It’s the foundation. We walk you through the core principles of movement, mindset, and eating like a man with purpose. This isn’t beginner fluff—it’s the bedrock every serious man needs before taking on the next level. Most men think they’ve got the basics down. But real power starts with structure, not ego.
Already rock solid in your fundamentals? Know how to train, eat, and stay focused—but crave the next tier of growth? Then Program 2 is your battlefield. Monthly training, advanced movement, breathwork, deep mindset sessions, chef drops, marriage insights, and elite guest speakers. It’s for the man who’s built the base—and now wants the edge.
Not sure? Start with Program 1. You won’t regret mastering the foundation. And when you’re ready for more—we’ll be waiting at the top.