Build the man your
family deserves.
Here’s the harsh truth.
You’re not “trying your best.”
You’re lying to yourself.
Sleepwalking through a life you hate, pretending tomorrow will fix what you won’t face today.
But before we go any further—hear this.
You’re actually not a loser, you’re not broken and you’re not the only one who feels this way.
You’ve lost touch with yourself, you’ve been distracted, you’ve givin in, and you’re forgetting who you are.
I know that you’re hurting and no one sees it….
You keep showing up for others but not for yourself.
You shouldn’t be doing this alone. Bro, it’s time to make a change.
Here’s the harsh truth.
You’re not “trying your best.”
You’re lying to yourself.
Sleepwalking through a life you hate, pretending tomorrow will fix what you won’t face today.
But before we go any further—hear this.
You’re actually not a loser, you’re not broken and you’re not the only one who feels this way.
You’ve lost touch with yourself, you’ve been distracted, you’ve givin in, and you’re forgetting who you are.
I know that you’re hurting and no one sees it….
You keep showing up for others but not for yourself.
You shouldn’t be doing this alone.
Bro, it’s time to make a change.
A year from now, if you’re still soft,
scattered, and drifting…
you’ll wish you started now.
You don’t need another podcast or an
escape to Aruba.
You need action.
You need real change right Now.
You need to move forward on the things
you keep dreaming about, talking about,
and complaining about.
You want to look back week after week
and feel proud you’re finally doing the
things you’ve been waiting your whole
life to do.
A year from now, if you’re still soft,
scattered, and drifting…
you’ll wish you started now.
You don’t need another podcast or an
escape to Aruba.
You need action.
You need real change right Now.
You need to move forward on the things you keep dreaming about, talking about, and complaining about.
You want to look back week after week and feel proud you’re finally doing the things you’ve been waiting your whole life to do.
Jon Shetrit,
Founder of AlphaDad
I’m Jon Shetrit, I’m a 6’3″ 265 pound man of
faith, a dedicated husband, and a proud father
of 7.
For over 18 years I’ve been in the trenches
building gyms, transforming companies, and
rebuilding broken men.
I don’t inspire men.
I awaken them.
For nearly two decades, I’ve taken soft,
scattered, addicted, overweight, and lost
men, and rebuilt them from the inside out.
I wasn’t always the man you see now.
I’ve been poor.
I’ve been severely overweight.
I’ve been deeply in pain.
I’ve had times that I almost gave up.
Thats why I don’t preach from a pedestal—I
speak from the pit I crawled out of. I walk
besides those that I coach because
I know what it takes to rebuild when
everything feels like it’s falling apart.
“I don’t inspire men.
I awaken them.”
Jon Shetrit,
Founder of AlphaDad
I’m Jon Shetrit, I’m a 6’3″ 265 pound man of faith, a dedicated husband, and a proud father of 7.
For over 18 years I’ve been in the trenches building gyms, transforming companies, and rebuilding broken men.
I don’t inspire men.
I awaken them.
For nearly two decades, I’ve taken soft,
scattered, addicted, overweight, and lost men, and rebuilt them from the inside out.
I wasn’t always the man you see now.
I’ve been poor.
I’ve been severely overweight.
I’ve been deeply in pain.
I’ve had times that I almost gave up.
Thats why I don’t preach from a pedestal—I speak from the pit I crawled out of. I walk besides those that I coach because I know what it takes to rebuild when
everything feels like it’s falling apart.
I’ve worked alongside Marines, CEOs, broken fathers and men who simply could not look in the mirror and smile.
Men who were drifting through life praying for a reset or worse…
Didn’t matter who they were or where they started, only that they were ready to change.
I built Alphadad to break the cycle.
No garbage. No therapy. No crap.
Just raw action towards a better life.
This is so much more than physical.
We’re talking about rewiring every neurological connection in your brain.
A different life. A life that aligns with who you know you want to be.
This isn’t talk therapy.
I will help you awaken the man you already know you are.
I’ve worked alongside Marines, CEOs, broken
fathers and men who simply could
not look in the mirror and smile.
Men who were drifting through life praying
for a reset or worse…
Didn’t matter who they were or where they
started, only that they were ready to change.
I built Alphadad to break the cycle.
No garbage. No therapy. No crap.
Just raw action towards a better life.
This is so much more than physical.
We’re talking about rewiring every neurological
connection in your brain.
A different life. A life that aligns with who you
know you want to be.
This isn’t talk therapy.
I will help you awaken the man you
already know you are.
Let Me Introduce You to Someone Who Called Me When It Was Almost Too Late.
Guys, this is real life.
This isn’t a game or a joke.
This isn’t an extra curricular activity.
This is literally life and death.
Let Me Introduce You to Someone Who Called Me When It Was Almost Too Late.
Guys, this is real life.
This isn’t a game or a joke.
This isn’t an extra curricular activity.
This is literally life and death.
The Truth?
You don’t need more information.
You need execution.
Knowing isn’t your problem.
Doing is.
You’ve watched the YouTubes.
You’ve read the books.
You’ve tried writing, meditating, even dipped into some therapy.
You know the language of growth.
But you’re still spiraling.
The never ending cycle of starting and stopping again.
“I’ll get back on track,” you say.
“I know what to do, I just need to do it.”
So why haven’t you? If that worked, you
wouldn’t still feel like such a mess.
No more information.
This is about action.
Everything else is total
Bullsh*t.
The Truth?
You don’t need more information.
You need execution.
Knowing isn’t your problem.
Doing is.
You’ve watched the YouTubes.
You’ve read the books.
You’ve tried writing, meditating, even dipped into some therapy.
You know the language of growth.
But you’re still spiraling.
The never ending cycle of starting and stopping again.
“I’ll get back on track,” you say.
“I know what to do, I just need to do it.”
So why haven’t you? If that worked, you
wouldn’t still feel like such a mess. No more information.
This is about action.
Everything else is total
Bullsh*t.
This Is For the Man Who:
— Feels like he’s failing the people he loves
— Is haunted by the man he wants to become
— Lives in cycles he swears he’ll break
— Can sense his wife’s respect diminishing
— Fears his kids are starting to drift away
— Knows there’s a lot more to life than the one he’s living
You say you want it... but your actions say otherwise
You say you’re ready for change…
but your lifestyle keeps proving otherwise.
You say you want to train, eat clean, and feel like a man again…
but you keep falling back into comfort and the land of excuses.
You say you want a career with meaning… but you avoid the bold moves, the risk, the discomfort it takes to chase it.
You say you want deeper connection…
but you won’t have the hard conversations or say whats really on your mind.
You say you want to live with purpose…
but your daily habits look like absolute crap and you know you can do better.
You say this is the season to “figure it all out”…
but you’re still hiding under your bed like a little !@#*&@$.
“A HARMLESS MAN IS NOt A GOOD MAN. A GOOD MAN IS A VERY DANGEROUS MAN WHO HAS THAT UNDER VOLUNTARY CONTROL”
Jordan Peterson
Translation:
A dangerous man knows when to go hard and when to go soft, when to strike and when to retreat.
He chooses discomfort over laziness.
Your power is tamed by your choices,
not your default.
Time to sit in the driver’s seat.
Time to wake up from the coma.
Stuck in an endless loop?
Damn...that sucks.
But we know all about it.
Stuck in an endless loop?
Damn...that sucks.
But we know all about it.
What we will tell you is this:
You’re not alone
You can change.
You Can, and You Will.
What we will tell you is this:
You’re not alone
You can change.
You Can, and
You Will.
You’re done with generic self-help gurus whispering affirmations into your wounds.
“Just love yourself.” …but I don’t
“Be kind to yourself.”…I hate myself
“You’re perfect the way you are.”…No I’m not
“Sun your balls”…wut?
Bro…
You don’t need to tan your balls.
No one’s looking at your balls, but they are looking at you tripping over your destructive patterns and sabotaging your future.
You can’t break bad habits just by doing downward dog in a bikram yoga studio.
No one heals generational trauma by microdosing fairy dust in the woods with a guy named Willow Oberon.
That gratitude journal collecting dust next to your boxers?
It’s not turning you into the man your family needs.
You’re spiraling brothers. Chained to that nightly whatever hub.com ritual, draining your future into the pixelated abyss.
Alphadad cuts through the weak-willed who scroll tik-tok chasing distractions while their kids grow up without the role model they so badly needed.
It’s a six-week recalibration blueprint, battle-tested by hundreds, proven to awaken you into the kind of person who looks their kids and woman in the eyes – with love and power.
This is where you stop lying to yourself with ‘someday’ and ‘maybe tomorrow.’
The only word you’ll live is TODAY.
Mindset. Muscle. Nutrition. Meditation. Brotherhood.
Lets pick up our purpose, and join the many who’ve transformed into the men their families deserve.
The 6-Week Recalibration Blueprint
The Alphadad Blueprint is your 6 week redesign of your current lifestyle. You will master your eating habits, workouts, mindset, meditations, and join a community of badass men. This is your launchpad to mastering your body’s movements, your relationships, and leadership, with every step rewiring you with strength and clarity.
So. You may say to me:
“But how long will it
take for me to see
results?”
You and I both know, It’ll take one day longer if you wait until tomorrow to start.
Don’t worry. Every step is laid out for you.
Just show up. Execute. Watch what happens.
So. You may say to me:
“But how long will it
take for me to see
results?”
You and I both know, It’ll take one day longer if you wait until tomorrow to start.
Don’t worry. Every step is laid out for you.
Just show up. Execute. Watch what happens.
In 6 weeks, we walk you through:
Nutrition
Mindset
Movement
Relationships
Leadership
Meditation
What You Will Get Inside the
AlphaDad Program
Movement & Strength Protocol
$375 value
- Step-by-step guided workouts that you’re going to want to do.
- Fat burning, strength building, full body movements that are fun and easy.
What You Will Get Inside the AlphaDad Program
Movement & Strength Protocol
- Step-by-step guided workouts that you’re going to want to do.
- Fat burning, strength building, full body movements that are fun and easy.
$375 value
Nutritional Blueprint for the Hungry Man
- No starvation. No tracking apps. No counting calories. Yes healthy habits. Yes enjoying food. Yes impulse control.
- Simple, sustainable, realistic, practical, and most importantly enjoyable!
$350 value
Nutritional Blueprint for the Hungry Man
$375 value
- No starvation. No tracking apps. No counting calories. Yes healthy habits. Yes enjoying food. Yes impulse control.
- Simple, sustainable, realistic, practical, and most importantly enjoyable!
Mindset Recalibration
$350 value
- Step-by-step mental rewiring to rebuild the way you think from the inside out.
- Destroying and replacing your toxic voices with nothing but positive energy.
Mindset Recalibration
$350 value
- Step-by-step mental rewiring to rebuild the way you think from the inside out.
- Destroying and replacing your toxic voices with nothing but positive energy.
Mindset Recalibration
- Step-by-step mental rewiring to rebuild the way you think from the inside out.
- Destroying and replacing your toxic voices with nothing but positive energy.
$350 value
Personally Guided Meditations
- Real practical internalizations of the things you are learning.
- These are mental weapons designed to keep you sharp, grounded, and present under pressure.
$350 value
Personally Guided Meditations
- Real practical internalizations of the things you are learning.
- These are mental weapons designed to keep you sharp, grounded, and present under pressure.
$350 value
Brotherhood Access
$350 value
(Private Group + Daily Accountability)
- Surround yourself with guys that won’t let each other fail.
- This is the reason you will finally succeed.
Brotherhood Access
(Private Group + Daily Accountability)
- Surround yourself with guys that won’t let each other fail.
- This is the reason you will finally succeed.
$350 value
Total Value: $1,800
Yea. You’re saving over $1300.
But this is more than a discount.
It’s your wake-up call.
only $499 to finally make this happen.
Total Value: $1,800
Yea. You’re saving over $1300.
But this is more than a discount.
It’s your wake-up call.
only $499 to finally make this happen.
Total Value: $1,800
Yea. You’re saving over $1300.
But this is more than a discount.
It’s your wake-up call.
only $499 to finally make this happen.
AlphaDad vs.
Every Other Program
AlphaDad vs.
Every Other Program
Why this matters:
Alphadad isn’t just different. It’s the path built by men who’ve been where you are, who know your pain, and have dug their way out.
Alphadad delivers real transformation through raw step-by-step execution.
You’re standing at a crossroads that will define your future.
Left is the same path you’ve been on.
Right is the road no one else will walk for you.
It’s uncomfortable. It’s inconvenient.
But it’s real.
Ignore this, and you’re just choosing another failed attempt.
But here’s the final truth.
And it is my sacred duty to tell you
Why this matters:
Alphadad isn’t just different. It’s the path built by men who’ve been where you are, who know your pain, and have dug their way out.
Alphadad delivers real transformation through raw step-by-step execution.
You’re standing at a crossroads that will define your future.
Left is the same path you’ve been on.
Right is the road no one else will walk for you.
It’s uncomfortable. It’s inconvenient.
But it’s real.
Ignore this, and you’re just choosing another failed attempt.
But here’s the final truth.
The Final Truth
If you’ve made it this far,
it’s because something in you said: not one more day.
This moment didn’t happen by chance.
You’re self-aware and very much alive.
You can feel that edge of excitement rising inside you.
This is your moment.
Right now.
We are here with you.
We will do this together.
There is nothing to fear.
This is going to be super fun
and way easier than you think.
And before you blink,
you’re not going to recognize the man looking back at you.
The best part?
You’re going to be surrounded by love, acceptance,
and raw support like you’ve never experienced in your life.
This is it.
Right now.
The next step you take will determine
your future.
Give yourself permission to do this for you.
We are very much looking forward
to having you.
The life you want starts now.
The Final Truth
If you’ve made it this far,
it’s because something in you said: not one more day.
This moment didn’t happen by chance.
You’re self-aware and very much alive.
You can feel that edge of excitement rising inside you.
This is your moment.
Right now.
We are here with you.
We will do this together.
There is nothing to fear.
This is going to be super fun
and way easier than you think.
And before you blink,
you’re not going to recognize the man looking back at you.
The best part?
You’re going to be surrounded by love, acceptance,
and raw support like you’ve never experienced in your life.
This is it.
Right now.
The next step you take will determine
your future.
Give yourself permission to do this for you.
We are very much looking forward
to having you.
The life you want starts now.